Home Safety and Security: A Luxury Home's Selling Point

From high-resolution security cameras to concrete walls and even safe rooms, some luxury homeowners are taking the idea of home security to an entirely new level. With high-end homes, comes high-end security.

The Wall Street Journal says high-end homeowners are adopting “James Bond-esque” security measures to combat potential burglars, kidnappers, and even terror attacks. They’re willing to spend millions on such measures too. Some middle-class homes are taking a smaller scale approach.

Security firm Gaffco Ballistics says its sales are rapidly growing, increasing by 60 percent in 2015 alone. There is a higher level of perceived threat out there, and it’s growing every year,” says Tom Gaffney, chief executive of the company. Gaffco Ballistics sells bullet-resistant doors, safe rooms, and ventilation systems to guard against the effects of nuclear, chemical, or biological attacks.

High security is becoming a massive selling point in the luxury market. Real estate agents say that buyers looking to buy in the luxury market are beginning to expect a smart home fully-equipped with security systems.Video surveillance is particularly in demand, Tim McKinney, director of custom home services for ADT Security Services in North America, told The Wall Street Journal. 

Source

Post a Comment